At Schadowplatz on 1 August, WMS experts Annette von Czarnowski and Clemens Bolmus were actively supported by the kids shoe manufacturers Lurchi by Salamander and Ricosta, along with Schuhhaus Böhmer. For their part, the kids loved the fun and games of the Pepino clown and the life-sized “Lurchi” salamander figure, and were thrilled to take home small backpacks, colouring books, pens and stuffed animals from the children’s shoe companies Däumling, Superfit, Kappa, Lurchi and Ricosta.
The WMS experts focused on measuring the feet of all the children who passed by Schadowplatz from 11.00 a.m. to 4.00 p.m. that day. More than 100 kids’ feet were measured and the sizes of their shoes were controlled. The result was gratifying, as 73% of their shoes fit! This good result even surpassed that of the German Shoe Institute event exactly one year ago at the First Swiss Shoe Day in Bern – when 68% of the kids’ shoes fit. Previous results from Germany had painted a much bleaker picture, revealing that only every second child wears shoes that fit properly. At the Düsseldorf event, it was concluded that 19% of the shoes were too small and 8% of the shoes were too large. Shoes that are too small or large can harm the feet. The parents of the children concerned were grateful for the information and advice provided on purchasing children’s shoes.