Otto signs up top model Julia Stegner

The 30-year-old model from Munich will be presenting the start of the spring/summer 2015 fashion season online. She will be featuring on otto.de, in social networks, and will also be appearing as brand ambassador. “Julia Stegner is one of the most important German models, she is the epitome of a fashion conscious image and stylish outfits. As a modern woman and young mother, she embodies the very strategy that the online retailer Otto is planning for fashion and lifestyle. The Otto brand will be working with Julia to create a digital customer experience,” explains Marc Opelt, Divisional Executive Manager for Sales at Otto

The campaign includes several clips that were shot in New York for the Otto channels on YouTube, Facebook, Google+ and Instagram, as well as for the Two for Fashion blog. Julia has particularly good acting skills as she demonstrated in one clip, in which she managed to ask 30 off-the-cuff questions about fashion and lifestyle, without needing a single cut.