Fashion game

Around 5,800 buyers (including 2,600 from abroad) arrived in Florence this time around, to browse through the upcoming autumn/winter season collections from labels such as Naturino, Miss Grant and Parrot. Fashion shows, business discussions and the design project “Kids Room Zoom” rounded out the comprehensive supporting programme.

”Pitti Bimbo holds a key position in the international children’s fashion market,“ summarised Raffaello Napoleone, CEO of Pitti Immagine, ”and with this edition, we were once again able to boost our quality.“ According to the exhibition management, there were more buyers from major department stores and boutiques on-site, particularly from markets such as China and Brazil. ”Above all, the first day went very well,“ was the conclusion of Ombretta Scocco, Marketing Manager of Moschino Shoes by Naturino. „Buyers were mainly looking for high-quality styles that offered good value for the money.“