Smallable: a big player

And the figures just keep on growing. Revenue rose by 94% between 2012 and 2014 alone, and the user rate increased by 58%. Revenue of approximately 11 million euros was expected for 2014. Originally a French business, Smallable is present on the German, Spanish and English markets with websites in the local language. There is no debating the facts: Smallable is one of the biggest online stores for children’s fashion and lifestyle products.

Smallable was founded around seven years ago by the French entrepreneur Cécile Roederer. She and her business partner Pierre Rochand set themselves just one goal: to launch a platform for children’s items that are distinguished by their aesthetics and sophistication.

The purchasers from Smallable are constantly travelling the globe – from Sydney to New York, from Paris to Barcelona – on the look-out for outstanding labels and designers that live up to Smallable’s high aesthetic standards. Gold, Donna Wilson and Ferm Living are some of the brands stocked by Smallable, as well as shoe labels such as Veja, Nathalie Verlinden and Momino.

www.smallable.de